A Premier GTM & RevOps Consulting Firm
Unlock revenue & optimize your GTM functions
Affordable Business Solutions
JAYDEL Consulting is a premier Go-To-Market (GTM) / Revenue Operations consulting firm for PE/VC-backed companies. Started by Craig Marsland (Principal Consultant), a GTM professional with more than 25 years of Business Development, Sales, Marketing, and Sales/Rev Ops experience, JAYDEL Consulting is the partner you need to unlock revenue and optimize your GTM functions.
To continue to grow and attract customers and further investment, PE portfolio companies need to focus on internal GTM alignment, building the processes and tool foundations to allow the business to scale up with customer acquisitions, and ensure leadership has actionable insights from the data generated across GTM systems. In a world of constrained capital, JAYDEL can assist in filling the gaps in your GTM coverage and ensuring investments in people, processes and systems are optimized.
Whether your business needs expert help to build its GTM function, additional technical support on specialized projects, or affordable fractional GTM services, JAYDEL provides affordable solutions to your business.
Whether your business needs expert help to build its GTM function, additional technical support on specialized projects, or affordable fractional GTM services, JAYDEL provides affordable solutions to your business.
Services offered by JAYDEL include:
- Demand/Lead Generation
Development - GTM tools roadmap and management
- GTM organization development
- Revenue strategy and planning
- Variable Compensation and quota strategy
- Assistance with revenue forecasting
and analytics including pipeline management
- Universal GTM reporting and dashboard optimization
- Building a robust sales process to map to the GTM tech stack and provide the foundation for sales enablement
- Recruiting assistance for AEs, BDRs, GTM Specialists with JD creation, screening interviews and new hire onboarding
- Process optimization
- Interim RevOps team leadership
What people say about Craig
“
I […] enthusiastically recommend Craig Marsland in a Revenue Operation role. Having had the privilege of working closely (daily) with Craig, I can attest to his exceptional leadership skills, strategic mindset, and unwavering dedication to driving revenue growth and operational efficiency. He is NOT your typical Rev Ops data type person – Craig plays a critical role in analyzing the data, providing strategic insights, and driving change across all aspects of the organization. Craig can do it all because he has done it all!”
Mark Stoll
“
Craig is […] skilled at identifying opportunities to streamline processes and boost revenue. Whether it’s implementing new technologies, refining existing workflows, or optimizing resource allocation, Craig consistently delivers results that exceed expectations. His proactive approach to problem-solving and his ability to think outside the box make him an invaluable asset to any team striving for growth and success.”
Daniella Puzzo
